Charles Goodyear - Principal

Charles Goodyear brings 20 years of experience in the field of journalism, media strategy, public affairs and public relations. Through a wide network of news, political and legal contacts, he helps clients connect constructively with policy makers and the media. Mr. Goodyear also provides guidance to San Francisco’s unique political climate.

Mr. Goodyear has worked with some of the world’s leading companies and non-profits, including Genentech, the Hearst Corporation, CH2M Hill, UNIQLO, Grocery Outlet, Republic Services, San Francisco International Airport, the San Francisco Municipal Transportation Agency (SFMTA), the San Francisco Zoo, Summer Search, the Walt Disney Family Museum, the Pacific Institute and the San Francisco Law Library.

In 2011, Mr. Goodyear served as the primary spokesman for SFMTA management in their successful negotiations with unions representing Muni employees. Goodyear Peterson continues to provide communications strategy to SFMTA senior staff regarding the Central Subway project.

Last year, Mr. Goodyear provided public relations strategy to the board of the Pacific Institute as it sought to manage a computer spoofing crisis. He has also served as media strategy counsel to top executives at the Hearst Corporation’s Western Properties division. And Mr. Goodyear has worked with newly formed ABD Insurance and Financial Services to develop a media campaign and response to a variety of PR issues.

In 2013, Goodyear Peterson continues its relationship with the San Francisco Bar Pilots, a group of expert mariners who have navigated shipping traffic through San Francisco Bay since 1850. Mr. Goodyear has led the crisis management response to a vessel accident on San Francisco Bay earlier this year. He also advises the PR team at San Francisco International Airport on a variety of issues, including the airport’s crisis management response following the crash of Asiana Airlines Flight 214.

Prior to co-founding Goodyear Peterson, Mr. Goodyear served as a senior member of Singer Associates, a public relations and crisis management firm based in San Francisco. In particular, in 2007-2008 he was responsible for overseeing the successful crisis management of the San Francisco Zoo’s response to the Christmas day, 2007 tiger attack, and in 2007-2009 helped the San Francisco Bar Pilots Association restore its public image in the aftermath of the November, 2007 Cosco Busan oil spill.

Further, in 2008, Mr. Goodyear helped execute the media strategy for San Francisco's winning Proposition G, a ballot measure which authorized Lennar Urban’s redevelopment of the Hunters Point Shipyard and Candlestick Point. In 2009, he worked closely with senior management at BART on a media and Internet strategy that helped successfully conclude labor negotiations with the transit district's unions. Mr. Goodyear has also worked with the Hotel Council of San Francisco in the field of labor and media relations.

From 1994 to 2007, Mr. Goodyear worked as a newspaper reporter in the Bay Area, including ten years with The San Francisco Chronicle where he covered some of the biggest legal and political stories in the Bay Area. Of particular note, in 1999 he conceived of and co-authored a ground-breaking series on the use of DNA in the criminal justice system which led to changes in policy at the California Department of Justice.

From 2004 to 2007, Mr. Goodyear worked at The Chronicle’s City Hall bureau in San Francisco where he covered land use issues, the Board of Supervisors and the Mayor’s office.

A sixth-generation San Franciscan, Mr. Goodyear graduated from Yale University in 1990 with a Bachelor of Arts degree in History.